Benefits

Aereal Ticker is cool, but how can it add value to your site?

Here's how:

draw attention to a special offer or registration area, increasing sales
notify visitors of important news and new links in a regular area, improving communications
add action and excitement to your site, increasing branding
increase the amount of time visitors spend at your site, increasing branding
use limited screen space efficiently, increasing site efficiency

Very nifty, but how could this actually help you?

Scenario 1: The BIG Site -- Where is the info I want?

Jack is visiting VeryBigCo's site. VeryBigCo produces hardware, and software -- practically a little bit of everything. Before they added Aereal Ticker, Jack had to click through a hierarchy of five links to get to the info on rubber widgets he really wanted.

Now he watches the ticker for a few seconds, sees a mention of a new design in rubber widgets, clicks on the applet and goes right there.

VeryBigCo's Webmaster and Marketing people are happy because adding Aereal Ticker only took a small change to their web site, they could make it look consistent with their corporate identity, and it used up very little screen space on their home page.

Also, different groups in VeryBigCo had previously been jockeying to get their messages on the home page. Now they can all get them on there, thanks to Aereal Ticker's ability to randomize the order of messages.

Scenario 2: The Sales Site -- What do I buy?

Jane likes to buy cosmetics, so she visits AromaCosmetics site regularly. AromaCosmetics has lots of great items, and various specials going on. But Jane's at work so she's working on budget projections on a spreadsheet.

In another window, she still has her browser at their site and can see Aereal Ticker displaying various specials. It's not distracting, but she can glance at it once in a while. She sees mention of a new perfume she'd like to try, so she clicks on the banner and then purchases it.

The company likes using Aereal Ticker, because they can see how many times people click on the ticker to go to sales offers, and they can see which ones they go to most often.

Also, they didn't have a huge budget to make a fancy site that probably wouldn't work without piles of plug-ins anyway, but with Aereal Ticker they have a nice way to make their site look hip and up to date, consistent with their company's image.